We provide electronic shelf label products, so many customers will ask us for this kind of electronic shelf label so high cost, a supermarket moves tens of thousands of goods, installing a set of this system is not a small cost, spent so much money, in the end, to bring what benefits to the supermarket? Many customers say that they use the previous barcode printer to print a few cents, which is a lot cheaper than electronic labels, why use your electronic labels? Some people are more optimistic about the use of electronic labels, and think that large companies have begun to use them, such as Ali Jingdong unmanned retail stores, box horse fresh, etc., think that it looks grade, change the price is more convenient, more people only know that this thing is convenient to change the price, faster than manual, other do not know...
There are a lot of voices that heart like the above, and today I will sort out my analysis for you.
The value of electronic shelf labels in smart retail:
On the face of it, there are at least a few obvious benefits:
Improve store image and customer satisfaction (reduce errors)
Cost reduction (labor, materials)
Environmental protection, save paper
Low power consumption, power saving
Prices are accurate and synchronized with the database
Real-time promotion with flexible pricing
Enhance customer interaction with stores (swipe reviews or offers)
Satisfy online and offline price synchronization
After thinking about it carefully, if it is just the above-mentioned surface reasons, I believe that many businesses still do not have the power to replace the use of electronic shelf labels, after all, this thing does not seem to be just needed on the surface, but why is Jack Ma Jingdong trying to install these things? There must be a deeper reason behind it.
We can imagine what the future of retail should look like: on-demand production, low inventory, high efficiency, fast delivery,
Take a look back at the current real-time data acquisition:
Offline sales data ---------> It is now available in real-time
Offline transfer inventory data ----------- >It is now available in real-time
Offline price data--------->Need to use Electronic price tags to real-time control
The production capacity data of the plant--------->Easy access
As can be observed from the aforementioned situation, to ensure the future existence of retail, offline price control is the only missing trouble. Simultaneously, by establishing a corresponding relationship between price and sales volume, we can not only accurately predict sales volume but also obtain a pricing and sales strategy that maximizes profits under limited resources. In simpler terms, with the aid of big data support, we can forecast production and sales while maximizing benefits.
